Twitter’s New Look

Last year, we told you exactly who we are (Twitter is what’s happening!) and refreshed our brand. Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use. We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.

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These are some of the changes rolling out across twitter.com, Twitter for iOS, Twitter for Android, and Twitter Lite over the coming days. Here’s what people will see:

·         Profile, additional accounts, settings, and privacy – all in one place! A new side navigation menu and fewer tabs at the bottom of our app = less clutter and easier browsing.* You told us you loved this change on Android last year and we’re excited to now bring it to iOS.

·         Links to articles and websites now open in Safari’s viewer in the Twitter app so you can easily access accounts on websites you’re already signed into.*

·         We’ve refined our typography to make it more consistent, and added bolder headlines to make it easier to focus on what’s happening. Also, rounded profile photos make it clearer to see what’s being said and who’s saying it.

·         More intuitive icons make it easier to engage with Tweets – especially if you’re coming to Twitter for the first time. For example, people thought the reply icon, an arrow, meant delete or go back to a previous page. We switched to a speech bubble, a symbol most know and love. We also made the icons lighter for more seamless interaction.

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·         Tweets now update instantly with reply, Retweet, and like counts so you can see conversations as they’re happening – live.**

Also, you’ll see additional accessibility choices such as increased color contrast and the option to always open supported links in Safari Reader view. Expect to see more from Twitter.

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Kathy Kenny

EIC

Digital marketer. Events host. Content writer. Pursuer of dreams. Music, movie, and book lover. Collector of snowglobes, ref magnets, pens, mugs, Care Bears, notebooks, and makeup. Wanderlust. Sapiosexual. Yawyan Advocate. In pursuit of buying my first car and building my dream house.