Team Kramer is the Smiling Face of Hapee

Hapee, the first Filipino brand of toothpaste to challenge the imported brands, believes that the importance of oral health starts an early age. This homegrown brand welcomes Team Kramer as the family face of Hapee. For celebrity parents Doug and Chesca Kramer, nothing is left to chance when it comes to their kids Kendra, Scarlett and Gavin’s oral health and both have found the perfect toothpaste for them in Hapee Kiddie and Hapee Buddy, a brand they carefully chose and consider the best.


Hapee is a product of Lamoiyan Corporation, the first ever fully-owned Filipino company to successfully penetrate the toothpaste industry. Signing up the celebrity brood as the poster family of Hapee has been a good move. Joel Pedro, chief operating officer of Lamoiyan Corporation believes that,Team Kramer embodies the perfect Filipino family. They really value family bonding time and what it means to get together everyday to keep the family ties strong, and that’s what we want brushing teeth to be—a family practice.”


With products to meet the every need of the Filipino family, Lamoiyan aims to protect the radiant smiles of the happiest people in the world. For its effectiveness and affordability, they have been everyone’s go-to brand.


During the media launch held at the Mind Museum in Taguig City, Lamoiyan, together with Team Kramer showcased their products Hapee Kiddie, Hapee Buddy and Gumtect – the perfect toothpaste for children aged 6 to 12 years old.


Hapee Buddy

The newest addition to Lamoiyan’s Hapee toothpaste line includes Hapee Kiddie and Gumtect. It has calcium that strengthens the teeth enamel and Vitamin C that promotes healthy gums. Its kiwi flavor is perfect for kids and provides overall mouth freshness.

Hapee Kiddie

This toothpaste has a gel formulation and comes in seven exciting flavors: Strawberry Bloom, Tutti Frutti Twist, Orange Squeeze, Apple Crunch, Juicy Grapes, Bubblegum Pop, and Cookies and Cream Ahoy. For kids aged 2 to 5 years old, brushing teeth is more enjoyable with these new flavors.

Hapee Baby Infant Toothgel

A special formulation for babies from 4 to 24 months old that gives cavity protection for baby’s milk teeth without the sugar and added artificial colors of a regular toothpaste.


Lamoiyan’s new and improved brand now has two variants. The Gumtect line is specially formulated to care for weak and bleeding gums and helps prevent the occurrence of mouth sores or “singaw” and “pangingilo.” Gumtect also has a new look that makes it more appealing to the modern taste of the market, but still appearing therapeutic.

Gumtect Gum Care

The only gum care brand with Gumshield +, it’s a toothpaste that stimulates the growth of new tissues for faster wound healing, soothes and moisturizes gums, reduces inflammation, and inhibits bacterial growth.

Gumtect Sensitive Toothpaste

Gumtect is formulated to help relieve pain from sensitive teeth or “pangingilo” with its Dynamic Desensitizing System that helps prevent the pain caused by sensitive teeth as it protects the exposed dentin of the teeth.

Gumtect Sensitive Mouthwash

The first Filipino-made mouthwash is clinically proven to enhance relief from hypersensitivity. It is alcohol free and aids in preventing cavities without causing any burning sensation.

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Caitline Rosseci

Bibliophile. Anglophile. Lover of all thing British and Korean. Sucker for British Accent. Fangirl of Korean dramas, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. Would like to settle in Jeju or Frankfurt. Harry Potter fanatic.