SunLife 5-Year Growth Plan aims for 5M clients

When you’re young the thought of becoming financially comfortable is the farthest thing from your mind, you just want to enjoy life, as if you have all the time in the world. But did you know that planning for your future is better when you start early? Nowadays becoming financially prepared is slowly becoming a life plan for many millennial. This is the environment that Sun Life wants to broaden its reach.

Sun Life of Canada (Philippines), Inc., the top-ranked and the longest-standing life insurance company in the Philippines, aims to serve five million clients by 2020 under its new five-year growth plan that is dubbed as “Rise PH”

“Rise PH” champions financial inclusion in the Philippines, where only a small percentage of the whole population utilizes financial products such as insurance and investments. “Despite the bright prospects that the country’s economy has, prosperity still hasn’t trickled down to the more disadvantaged sectors of society. We have to address this”, Sun Life President and CEO Riza Mantaring said. “Sun Life would like to see more Filipinos looking forward to a brighter future and the whole country rising to greater heights. We would like to start by targeting five million clients in five years.

riza mantaring

While it may seem like an ambitious goal, Mantaring believes that it’s best to set the targets high. “At Sun Life, we always dare to dream big – more so if the stakes are high. This is the country’s future we’re talking about, after all”, she explained. “Setting high targets will push us to do more, and will allow us to make a greater contribution to our country’s future.”

In order to reach the company’s goals, several initiatives will be launched under “Rise PH”. These initiatives will have Sun Life reaching out a broader market, further boosting its financial literacy advocacy, and expanding its reach nationwide.

Among the initial set of initiatives for the month of June which Sun Life declares as Financial Independence Month, is the collaboration with 8990 Holdings Inc to promote financial literacy. 8990 Holdings is one of the top mass housing developers in the country.

Another set is Money for Life, a comprehensive customizable financial planning program that will ensure a client to have sufficient funds in every stages of his life.

In life with this program is the “Bus to the Future” where a 360-degree visual reality video that will transport you to a different scenario based on your chosen life stage. The “Bus to the Future” will be making its way to different malls and school campuses nationwide from June 11 to July 2.

bus to the future by roselle toledo

For those who will not be able to hop on to the “Bus to the Future” you can download the Money for Life e-planner at and they can start their financial planning.

Financial Independence Month is now on its third year highlighting the national importance of financial preparedness for Filipinos

Caitline Rosseci

Bibliophile. Anglophile. Lover of all thing British and Korean. Sucker for British Accent. Fangirl of Korean dramas, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. Would like to settle in Jeju or Frankfurt. Harry Potter fanatic.