SnippetMedia and blockchain technology

Valued at USD$168 Billion, Bitcoin has dominated headlines on investment for most of the last few months for good reason – enough to become nearly synonymous with the whole of cryptocurrency and blockchain technologies.

And while it’s true that Bitcoin is the first, the biggest, and the most noteworthy of the cryptocurrencies, it’s not the only way to invest in this space and definitely not the only way to invest in the technology that has enabled Bitcoin to gain this much attention.

Block. Chain.

The innovation that everyone should understand about Bitcoin is the blockchain. These concepts are separate things, but the blockchain is what powers Bitcoin as a currency, as well as around 1,500 other variants that sprung up since 2009 when it all began.

At its heart, a blockchain is a record of transactions, like a ledger book or an Excel sheet. These transactions can be anything, from a purchase at a supermarket or an ID number.

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Today, transactions are verified by a central authority like a government or a bank. Blockchains are designed to replace these centralized systems with decentralized ones, where the verification comes from thousands of volunteer computers (called nodes) around the world that come to an agreement on which transactions are valid.

The network is automatically informed whenever someone makes a transaction, prompting the computers to run complex computations to determine if the transaction is valid. If it is, they create a block and a public log of what actually changed, when and how. 

The “chain” refers to how a block is linked to the block that came before it, creating a chain of blocks: a blockchain. Since the transactions all reference the one before them, a person can figure out which ones came first, thus ordering them chronologically.

The chain could also refer to how secure a blockchain is. It is virtually tamper-proof since blocks are interdependent: editing a block will invalidate all blocks that came after it.

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Also, all the computers participating in a blockchain keep a copy of the public ledger. If you want to manipulate it, you need to change the record on all the computers at once. This is a feat that is significantly more difficult than hacking a normal database, and no one has managed to come close to ever hacking a blockchain.

SnippetMEdia: The new chain in the block:

The ability to share a trusted public ledger that everyone can inspect but which no single user controls allows people who have no particular confidence in each other to collaborate without having to go through a neutral central authority. Simply put, as the Economist eloquently described it, “it is a machine for creating trust.”

None is trust more critical than in the business of content. The media industry is currently encountering the lowest level of trust in its history. In amidst perennial issues like fake news that has been exacerbated by social media, unfair and inexistent wealth distribution to content producers are now also becoming common practices.

Meanwhile, brands are dealing with a frustrating environment that has steadily eroded the value they get from digital advertising. This includes ad-bot scams and hacks that create fake traffic and clicks. Worse is the dominance of sheer traffic over quality content that hooks readers in and entice them to return for more.

After a year providing curated content to over 800,000 users on iOS and Android, SnippetMEdia has stepped up to take on the challenges plaguing both content creators and advertisers by launching the SnippetMedia Blockchain – the first blockchain media platform in the Philippines.

In partnership with Superiex, a China-based digital asset trading platform, SnippetMEdia will establish a first-of-its-kind ad platform built upon a blockchain. Advertisers need to purchase tokens from Superiex to participate and post campaigns secured by Smart Contracts, a special digital contract that executes its terms when specified conditions are met.

With the use of Smart Contracts, the SnippetMEdia Blockchain will ensure that its advertising partners get unprecedented clarity and transparency on the performance of their campaigns and access to more granular analytics. The goal? Give more value for their ad spend by using an efficient, smarter and trustworthy system to manage advertising.

Kathy Kenny

EIC

Digital marketer. Events host. Content writer. Pursuer of dreams. Music, movie, and book lover. Collector of snowglobes, ref magnets, pens, mugs, Care Bears, notebooks, and makeup. Wanderlust. Sapiosexual. Yawyan Advocate.