Appliances have been an integral component of households for many years. We rely on them to meet our everyday needs, from keeping our living spaces comfortable and clean to ensuring we have tidy clothes to wear and fresh food on our tables. Now, Samsung Digital Appliances, a world leader in technology and innovation, goes beyond the basics and introduces a whole new dimension of function and care from these trusted devices.
“At Samsung, our goal is to provide not just tools that help homemakers carry out chores but home partners that elevate their quality of life,” says Ann Dy, Marketing Manager for Samsung Digital Appliances. “We want to offer meaningful solutions to the evolving needs of our consumers and their families.”
This insight is evident in the tech giant’s portfolio of home appliances. Equipped with superior technologies and state-of-the-art features, Samsung Digital Appliances deliver more than just a great user experience; they make room for life experiences.
“Beyond fulfilling your household duties, it’s about having time for moments that truly matter,” says Dy. “You can certainly express your love for your family by cooking for them and washing their clothes, but nothing can replace quality family time. Samsung Digital Appliances are engineered to help you do all that and more.”
The brand invites consumers to imagine these possibilities through a series of ads that depict the wonderful moments enabled by its products, as seen through the eyes of a child.
“Children have a natural sense of wonder. They look at you and believe there’s nothing you can’t do,” says Dy. “We at Samsung want to empower consumers to believe this is possible, too. Samsung Digital Appliances are here to help them achieve a more balanced life, so they can do more for their loved ones.”
The smart devices are designed to address common challenges faced by homemakers—like having to run multiple wash cycles for different clothes items and taking back-and-forth trips to the supermarket to get fresh ingredients—without compromising quality.
They are built to perform with maximum efficiency, so users can focus less on the house work and more on creating meaningful moments with their families. With Samsung Digital Appliances, no amount of chores will come between you and your loved ones, especially the kids, ever again. You can prepare delicious and nutritious meals every day, keep their favorite toys perpetually clean, their clothes ready to wear, and still have time to play with them without breaking a sweat.