Netflix has changed the way the world engages with stories, as viewers watch when, where, and how they want, at whatever pace. In doing so, it has given rise to a new kind of fan: the Binge Racer. Accomplishing in a day what takes others weeks to achieve, Binge Racers strive to be the first to finish by speeding through an entire season within 24 hours of its release1.
In total, 8.4 million members have chosen to Binge Race during their Netflix tenure, and the only thing faster than their rate of watching is the rate this behavior continues to grow. Between 2013 and 2016, the amount of launch day finishers increased more than 20 times over. And before you assume that racers are just basement-dwelling couch potatoes, know that for these super fans, TV is their passion and Binge Racing is their sport.
“There’s a unique satisfaction that comes from being the first to finish a story — whether it’s the final page of a book or the last, climactic moments of your favorite TV show.” said Brian Wright, Vice President, Original Series. “Netflix allows you to watch in a way you never could before, and there’s nothing better than seeing a show engage our members and ignite a passion for viewing.”
Whether for the love of one show or many shows, viewers all over the world are embracing this sport. But exactly what Binge Racers are watching (hint: everything) in pursuit of glory may surprise you!
Shows of all shapes, sizes, genres, and formats are revving watchers’ engines–from 30-minute comedies like Master of None, GLOW, and Dear White People to hour-long thrillers like Stranger Things, House of Cards, and Orange is the New Black.
The global Binge Racing front runner is Gilmore Girls: A Year in the Life (we blame the coffee), but the top spot varies slightly from country to country. In the Philippines, Marvel’s The Defenders tops the list as the most binge raced show, followed by Gilmore Girls: A Year in the Life and Santa Clarita Diet, respectively.