Nike Hypercourt officially launched

Everyone knows how passionate Filipinos are about basketball. Truth be told, though we are a country that cannot boast of having the tallest people, we just love basketball with a passion that can rival anyone else. In fact, one of the things a lot of foreigners know about us is how basketball crazed we are.

Unfortunately, we do not have the best places and facilities to train our athletes. Thankfully, Nike is launching Nike Hyper Court, the first ever on-court digital experience that unlocks exclusive HD basketball content without the need for data, to inspire ballers across the city to take their game to the next level.

Turn up to one of the initial five courts across Manila and ballers can connect to Nike Hyper Court and gain free access to content, powered by Google technology, that includes training drills, elevated member activities and the best of Nike global basketball content.

Nike Hypercourt aims to inspire young ballers to realize their full potential through the physical and digital aspects of basketball. Through the app, this can actually become a reality and regardless of how slow our internet is, it will not be a problem.

“Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital. We are excited to see Nike Hyper Court use Google’s technology to change the game. This technology allows for endless possibilities on and off the court,” mentioned Miguel de Andrés-Clavera, Google Creative Technology Lead.

 Nike All Hyper Courts

The content is designed with a hyperlocal approach with the help of experienced coaches. Features include drills and skills training programs addressing power, quickness and versatility tailored for different types of players, all delivered through a program that learns and makes recommendations from continuous user interaction.

Nike Baller 4

Each of the Nike Hyper Courts in the five Barangays (districts) are visually stunning thanks to the design of Arturo Torres, internationally renowned artist known for his signature superhero themed illustrations of rappers, basketball stars and New York Times bestselling books. Arturo’s design for each court features an emblematic identity of five basketball superstars: LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.

The first five courts are launching this holiday season

  1. Titan Love Court, BGC – LeBron James Court
  2. Ususan Court, Taguig – Kobe Bryant Court
  3. Comembo Covered Court, Makati – Kevin Durant Court
  4. Scarlet Homes Covered Court, Paranaque – Russell Westbrook Court
  5. YCL Covered Court, Quezon City – Kyrie Irving Court

Kathy Kenny

EIC

Digital marketer. Events host. Content writer. Pursuer of dreams. Music, movie, and book lover. Collector of snowglobes, ref magnets, pens, mugs, Care Bears, notebooks, and makeup. Wanderlust. Sapiosexual. Yawyan Advocate.