Here’s a great treat for all NBA fans out there! You can get connected more to your favorite NBA team and players with their soon to launch jerseys with special features. The new NBA jerseys will be out to give exclusive contents through the NikeConnect app.
How does it work?
First, you have to download and install the NikeConnect app on your device via Google Play for android or App Store for iPhone users. Once installed, just by tapping your smartphone against the tag with an embedded chip at the bottom left corner of the jersey, NikeConnect app shall launch and you’ll get to unlock the exclusive contents.
Based on the player whose jersey has been tapped, you will see exclusive contents such as pregame arrival clips, highlight reels, and player-produced Spotify playlists. Now, these are real deals you can boast to your friends! Not only that, you can also get exciting offers like “NBA 2K18” boosts and game tickets.
Sounds cool, right? The new clothing technology is believed to be a perfect product of the eight-year partnership between NBA and Nike that starts this season. From the feel of the fabric to the NFC chips located at the bottom of the jerseys, Nike has designed an aerodynamic apparel that responds to the physical needs of the athletes while on the court and giving fans an opportunity to get more of their favorite players and teams.
“The garnet is actually being lofted off the skin which allows for micro air circulation around to the back to this exhaust panel,” according to John Hoke, Nike’s Chief Design Officer. “All of that temperature exhausts through even the back panel, including the numbers. It lets all of that heat got through out the back as they’re running so it keeps the athlete fresh, especially in the fourth quarter.” he added.
The jerseys’ jock tags have built-in NFC (Near Field Communication) chips containing information of whichever player’s jersey is being tapped on. The NikeConnect jerseys are available for purchase starting September 29, 2017 in time for the start of 2017-2018 NBA regular season.
On the other hand, the ‘Nike Therma Flex Showtime Warm-up Jacket’ was also released known as the first hooded jacket players can wear during game time.
The new clothing technology by Nike aims to connect NBA fans and the players more. If you are hyped and can’t get enough for more in this year’s NBA season, check out more details and special updates by visiting www.nba.com.