Sony Music Entertainment and Tencent Music Entertainment Group today announced in Hong Kong the launch of electronic dance music label, Liquid State.
Liquid State is the new home for electronic and EDM artists from the Asia region and internationally. The label will be discovering, showcasing and developing the abundant existing local talent to create original content, whilst providing unrivalled support for international artists in the region.
Liquid State will be the premier dance and electronic community and lifestyle brand across the region, also incorporating live touring, club events and special exclusive experiences.
Liquid State will further enhance the incredible growth of dance music in the Asia region, which has seen EDM festivals skyrocket to a record number and the evolution of a vibrant local club scene.
Liquid State will feature original content through the leading global record label expertise of Sony Music with Tencent Music Entertainment‘s powerhouse marketing and digital services including QQ Music, Kugou Music and Kuwo Music. In addition, Tencent media channels such as WeChat, QQ, Tencent Video and QZone will also support Liquid State and its artists.
Global superstar and multiplatinum-selling Sony Music artist, Alan Walker, will be an integral part of Liquid State, with the talented 20 year old Norwegian set to release a string of exclusive collaborations on the label in 2018. In 2017, Walker took the number one position on the QQ Musiccharts with a record number of over six billion audio streams and featured as the highest climber on the Top 100 DJ Mag poll. He first entered the global music scene with his breakthrough single ‘Faded’in December 2015, which has now sold more than 9.4 million units worldwide in addition to being streamed more than 1.6 billion times on digital platforms. He is the first in a wave of international DJs and collaborators to be a part of the Liquid State movement.