Lamoiyan’s Licealiz aims for a kuto-free Philippines

Did you know that about one-third of elementary public school students in the Philippines suffer from head lice-related problems?

Kilusang Kontra Kuto

Lamoiyan's Licealiz aims for a kuto-free Philippines
Lamoiyan’s Licealiz aims for a kuto-free Philippines

Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo aims for a kuto-free Philippines. It launched last year its  National Oplan Alis Kuto program for this purpose.  Now, starting September, the Licealiz caravan will again travel to different schools and barangays all over the country.  Just like a year ago, it will hold shampooing program and lectures for students and their parents.  The effort is made even stronger as Lamoiyan partners with the Department of Health, UP Manila College of Public Health, and Mommy Bloggers Philippines.  The company believes that the effort to educate the public on lice infestation issues will reach greater heights if the government, the academe, and parents join forces.

From last year’s caravan, about  30 communities and over 10,000 children and parents all over the country were served.  A survey conducted showed that 47% of the student respondents from Visayas got bullied for having lice.  76% from Mindanao, on the other hand, got teased for the same reason.  This caused the children to miss school just to avoid their peers. The parents, on the other hand, felt incompetent and embarrassed for not being able to prevent the head lice infestation.

A kuto-free Philippines

The survey then further pushed Lamoiyan Corporation to continue the campaign and target more schools this 2017.   Lamoiyan Corporation Marketing Director Bing Cavestany said in a statement that “We want to drive home the message that everyone can be potentially infested by kuto, that it’s not something to be ashamed about, and definitely not something to ridicule others for. We also hope to encourage these communities to unite and take action to solve this public health problem together.”

To jump start the campaign this year, Licealiz gathers students and parents from Enlisted Men’s Signal Village Elem School in Taguig for a short lecture about lice infestation.  Simultaneously, students are  shampooed using the  Licealiz Head Lice Treatment Shampoo.  Lamoiyan aims for a kuto-free Philippines the soonest time possible.

Lamoiyan's Licealiz aims for a kuto-free Philippines
Lamoiyan’s Licealiz aims for a kuto-free Philippines

The solution

Lice infestation is not a disease.  It is a problem that needs a solution.   The proper solution then is the use of head lice treatment shampoo  like  Licealiz.  Licealiz is  available in Mercury Drug Store and other pharmaceutical stores nationwide.  Another solution is changing the public’s perception about lice infestation.  As head lice infestation or pediculosis can cause severe itchiness and infection of the scalp, the social stigma associated with having kuto is what affects the children the most.  It leaves lasting psychological damage on both children and their parents like low self-confidence and self-doubt.

As Licealiz aims for a kuto-free Philippines, PSST.ph believes that it is in the Filipino people’s  power to totally cure the stigma lice infestation brings.  Let us start by spreading the facts about lice and not looking down at individuals with kuto.  You never know, you might also have one.  Having head lice does not mean the person has poor hygiene or low social status.  It can be transferred to anyone including you.  How about you’ve just seen your favorite movie in your favorite cinema and the seat you took was vacated by a person with lice?  Head lice can survive three days away from its host, may settle in that cinema chair, and crawl towards your hair.

Berlin Domingo

Devoted. Compassionate. Instinctive. Berlin loves to write personal narratives, thrilling discoveries, and mommy tips that make daily living the happiest. She shares a place called the small house with her husband and their four boys.

  • SJ Valdez

    Knowledge is power! Prevention is better than a pound of cure! This is indeed a very informative article, Berlin. I regret that I wasn’t able to join you and the rest of the moms of MBP yesterday.