Nickelodeon International today in partnership with KidsRights Foundation launched #KidsCan, an international campaign that spotlights the stories of nine International Children’s Peace Prize winners and nominees from around the globe who are creating positive change in their communities.
As the next iteration of Nickelodeon’s international Together for Good initiative, Nickelodeon platforms will air profiles on each #KidsCan changemaker to educate young people about children’s rights and empower them to become changemakers themselves. New profiles will air monthly from April through December, highlighting remarkable children such as 2012 International Children’s Peace Prize winner, Kesz Valdez, who started a campaign to improve the rights and healthcare of street children in the Philippines. The first spot will air in Asia on April 3, 2018.
“Nickelodeon is extremely proud to partner with KidsRights as we celebrate young people making the world a better place, one project at a time,” said Bradley Archer-Haynes, Vice President, Corporate Social Responsibility, Nickelodeon International. “Kids everywhere have the power to make a difference, regardless of age or location. We wanted to provide a platform to help amplify their stories, while pointing to resources that help young people remember they can do anything.”
#KidsCan profiles will also be housed on the Together For Good campaign hub and regional Nickelodeon websites, and shared via social media using #KidsCan. Visitors can take a “How Can You Help Others?” personality quiz that enables kids at home to interact with each changemakers’ inspiring stories. Visitors will also be directed to KidsRights’ change-making platform where children from all over the world virtually come together. They will find tips on how to make change at home, promote their actions, support others’ actions and learn more about children’s rights.
Together For Good, launched in 2015, is Nickelodeon’s international initiative to empower kids to make positive changes in the world around them. The initiative serves as Nickelodeon’s international platform to inspire its audiences to get involved in their communities, provide the resources and education to get the job done and celebrate the impact they are making every day.