Hong Kong’s great outdoor Campaign

When people think of Hong Kong, they think of a bustling metropolitan city. They think of the colorful light shows and the cityscape that has captured the hearts of many. No one really thinks of Hong Kong as a place for the outdoors which is why the Hong Kong Tourism Board is launching an outdoors campaign.

With this campaign, visitors will get a glimpse of Hong Kong that is so far removed from its buzzing urban center image that it might be hard for some to believe that yes, indeed, everything they see is really located in Hong Kong. Think of star-filled skies on a remote island, a sea of clouds on a tranquil mountaintop, a stunning sunrise on a majestic peak, or even endless swathes of greenery and country parks — and the list just keeps going on.

Moreover, visitors will now get to see Hong Kong as a spectacular, nature-filled geological wonderland by following Your Guide to Hiking & Cycling in Hong Kong, recently published by the HKTB.


The guide takes readers into a diverse range of nature trails, which show another side of Hong Kong – a beautiful hiker’s paradise. The trails are all just an hour or two from the city center, making them easily accessible to novices and professionals alike. Just a taxi or MTR ride away, the green, rolling hills, gorgeous beaches and scenic villages quickly replace the bustling urban area that visitors are most familiar with.

The guide is divided into three different themes: Hiking in Heritage, Picture-Perfect Vistas,and Geological Wonders. Under each section are suggested trails that suit the theme, along with the time needed for completion and difficulty level. The guide also features a few cycling trails for those who are keen to explore the city from another perspective.

 Hong Kong is now a place even for people who love the outdoors. So if you have friends or family who love the outdoors, it’s time to tell them of Hong Kong’s new outdoors campaign.

Kathy Kenny


Digital marketer. Events host. Content writer. Pursuer of dreams. Music, movie, and book lover. Collector of snowglobes, ref magnets, pens, mugs, Care Bears, notebooks, and makeup. Wanderlust. Sapiosexual. Yawyan Advocate.