OPM or the sounds of Pinoy music have changed over the years. From the decadent disco sounds of the 70s, the soulful renditions of the 80s, to the alternative music of the 90s and the eclectic music from 2000 onwards, Pinoy music always have a generation of listeners.
Last July 29, 2017, today’s youth gets a fresh experience of local music when they flocked to the SMX Convention as Coca-Cola, the world’s popular soda, turns up the volume on OPM sounds as it officially open the Coke Studio. Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion. With Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music.
The July 30 launch was a massive success if the unending lines to get inside the Coke Studio was the basis, not to mention the capacity crowd already inside. The SMX Convention Hall 1 was turned into an elaborate stage. A stage within a stage where known Filipino artist, the young and seasoned ones, entertained Pinoy music lovers.
A collaboration between the artists, Coke Studio is the first of its kind in the country. It is a music TV show bringing together different musical genres, the young and seasoned artists, and the mainstream with the indie, a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.
The teens may be the target audience for the Coke Studio but the turnout were filled with millennials and the xennials whose generation have experienced the best of any worlds of Pinoy music.
As the night progressed, they get to enjoy the wonderfully surprising collaborative music between OPM legends and upcoming artists: Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.
Coke Studio is produced by OPM powerhouse Raymund Marasigan and Buddy Zabala, both from one of the country’s most iconic rock bands Eraserheads. To elaborate further the Coke Studio is more than just a TV show. It brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance. But the Coke Studio experience does not stop there. An interactive Coke Studio truck will roam around the country to give university bands an opportunity to perform and interact with the artists.
Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.