More than 5000 running enthusiasts joined the #diverCHIty Run 2018 last February 17, 2018 which was held at the SM by the Bay. The #diverCHIty Run 2018 is sponsored mainly by Chinoy TV to mark its 8th year anniversary celebration and in part by Affinitea.
As part of a campaign by Chinoy TV, the #diverCHIty Run 2018 aims to gather individuals and groups who share the same cause of promoting diversity, individuality, and unity among Chinese-Filipino. Chinoy TV is known to be the pillar of the biggest cultural group in the country. The run is one of the several activities they have lined up for this year.
Before the gun start, a program was held welcoming the runners/participants. It is heartening to note that many who have joined are either groups of friends or families who treated the run as their bonding activity. The runners are divided in the categories following Chinese themes and elements such as the Red and Gold Singlet, Lion and Dragon Dance and Angpao. (3K, 5K, and 10K categories)
Finishers were able to get their medal and loot bag and for the 10K finishers, they have not only receive a loot bag but also the Chinese sweet rice cake/tikoy. Afterwards, the participants stayed for the raffle and enjoyed the dragon dance and many other activities sponsored by the brands.
The #diverCHIty Run 2018 is also held to help support the Association of Chinese-Filipino Schools Retired Teachers where part of the proceeds from this run will fund this association.
Chinoy TV airs on ABS-CBN News Channel (ANC) every Saturday 8:00-8:30pm with replays every Sunday 11:00-11:30am. It is a 30-minute lifestyle magazine show tackling Chinese-Filipino lifestyle. They cater not only to Chinese-Filipino audiences but also to culture aficionados as well.
www.psst.ph is one of the media partner of #diverCHIty Run 2018.
(Featured Image by Chinoy TV FB)