2018 marks Chinoy TV’s 8th year anniversary and to kick off the year, they created a campaign entitled #diverCHIty – a play on the word diversity. The campaign aims to gather individuals and groups who share the same cause of promoting diversity, individuality, and unity among Chinese-Filipino. Known as the pillar of the biggest cultural group in the country, during the presscon held at Vikings Venue last January 19, 2018, Chinoy TV presented the line-up of activities for their 8th year anniversary and will be lining up more activities. Among these events is the Chinese New Year #diverCHIty Run 2018!
The #diverCHIty Run 2018 focuses not only in promoting a healthy lifestyle but advocating charity as well since a portion of the proceeds go to the Association of Chinese-Filipino Schools Retired Teachers.
More than just a just a hashtag, #diverCHIty is defined as Different Individuals Valuing Each Other Regardless of Culture, Heart, Intellect, Traditions and Youthfulness. Our country’s culture has been strongly influenced by the Chinese and for hundreds of years they have successfully engage themselves in various niches in our society.
The CNY #diverCHIty Run is in partnership with Affinitea Races and will be composed of Chinese themes and elements such as the Red and Gold Singlet, Lion and Dragon Dance and Angpao. It will be on February 17, 2018 at SM by the Bay and is expected to have more than 5,000 runners to participate.
The CNY #diverCHIty Run will have the following categories:
5K (P650), and
All categories will include a race bib, singlet, and finisher’s medal. And for 10K finishers, they will not only receive a loot bag but also tikoy, a Chinese sweet rice cake.
Participants can now register online via www.chinoy.tv and on selected Chris Sports and Deuter branches. You can also register at online at affinitearaces.com or at various Affinitea stores located in the metro.
Chinoy TV airs on ABS-CBN News Channel (ANC) every Saturday 8:00-8:30pm with replays every Sunday 11:00-11:30am. It is a 30-minute lifestyle magazine show tackling Chinese-Filipino lifestyle. They cater not only to Chinese-Filipino audiences but also to culture aficionados as well.