BPI-Philam: Promoting Total Wellness with Win the Moment Launch

Insurance is a topic many Filipinos shy away from because they rarely see the tangible benefits now, as they believe it is a product that one only needs in the future. Many believe that one needs to be sick, or gone, for them to enjoy the fruits of their insurance. However, being insured is part of one’s financial help, and BPI-Philam does not want people to think about their mortality when they think about insurance, they want to think about wellness and physical health so Filipinos can spend more quality time with their loved ones.

BPI-Philam CEO Surendra Menon
BPI-Philam CEO Surendra Menon
For BPI-Philam, the real meaning of wellness is wholistic. According to Surendra Menon, CEO of BPI-Philam, “Filipinos often forget about financial stability when it comes to wellness because the focus is just on working out and getting fit. The truth is you also need good financial health if you want to keep enjoying the life you’re enjoying now. For us at AIA Group, total wellness encompasses all aspects – physical, social, emotional, mental and financial. It is enjoying the life that you want right now and for more years to come through a healthy lifestyle and peace of mind.”
Vitality Life-size Board Game
Vitality Life-size Board Game
To celebrate and promote total wellness, BPI-Philam transformed the Trinoma Activity Center into a giant fitness board game as part of the Win the Moment Wellness Fest last July 24. The event encouraged mall-goers to jumpstart a path to total wellness through interactive booths from partner merchants, tackle the challenges at the life-sized board game and learn from various talks from life coaching experts. The innovative Festival also had free dance lessons from G-Force, a Mixxedfit class and a talk about fitness by Gold’s Gym, and lots of prizes for attendees who downloaded the Philam Vitality Active app.
A rousing dance class with G-force
A rousing dance class with G-force
The Philam Vitality Active is a smartphone application that promotes an active lifestyle that gives out points by hitting users’ weekly fitness goals. They can exchange these points from partners like Globe, Grab, Agoda, Enchanted Kingdom and many more. It is BPI-Philam’s incentive for people to jumpstart an active lifestyle.
BPI-Philam Vitality App
BPI-Philam Vitality App
The Festival was jam-packed with discounts from brand partners Gold’s Gym, Enchanted Kingdom, Seda Hotels, Mega Sardines, Chef Tony’s and Garmin. It also celebrated the winners of the BPI-Philam photo contest earlier this year, where participants were asked to share their winning moments in life: these moments were showcased in a photo wall in the Activity Center. To further the campaign for holistic wellness, inspirational speakers Dr. Didoy Lubaton and Sha Nacino shared tips on how to have a winning mindset and how to get started on financial planning respectively.
How to earn points in the Vitality App
How to earn points in the Vitality App
Powerhouse artists KZ Tandingan and Quest bookended the wellness celebration with a moving performance of the iconic song ‘Win the Moment’. Quest, who composed the now-theme song of BPI-Philam said, “This song is a dreamer’s anthem. I want to empower people to fight for their own right to win.”
Quest and KZ Tandingan
Quest and KZ Tandingan
“When they chose to take care of themselves and take that first step to total wellness, our commitment is to help them strengthen their financial health to get them closer to achieving their dreams,” concluded Menon.
Dr. Didoy Lubaton's life lessons
Dr. Didoy Lubaton’s life lessons
So get active and be rewarded not just with a healthier body, but with freebies from BPI-Philam’s rewards partners. Download the Philam Vitality Active app from the Apple Store or the Google Play Store.
BPI-Philam Life Assurance Corp. is a strategic alliance between The Philippine American Life and General Insurance Company (Philam Life), the premier life insurance company in the country, and the Bank of the Philippine Islands (BPI), one of Philippines’ leading and largest banks. Their Bancassurance Sales Executives are assigned to branches around the country to provide financial advisory services that address the customer’s financial and protection needs.
Vida Lim

Digital nomad. Virtual geek goddess. Content writer. Serial micropreneur. Bookworm. Foodie. Wannabe dancer (like a hippo in a tutu in Disney's Fantasia). She's weird, messy, dorky, stubborn and independent and will go anywhere for good food.