Boardwalk Launches Innovative Mobile Technology for Shoppers

Boardwalk Logo

Popular social enterprise Boardwalk Business Ventures Inc. recently launched  Shop On The Go and SnappMile, two mobile applications which both aims to make online shopping more convenient for loyal customers of the brand. The said launch was held during the recently concluded Personal Shoppers Congress at the Aliw Theater in Pasay City.

Mr. Bradwell Madera, Spokesperson for Boardwalk
Mr. Bradwell Madera of Boardwalk

Shop On the Go app is an all in one smartphone solution for the Personal Shopper while SnappMile is the collection and logistic application, it works hand in hand  with the Boardwalk Biz Club, a new online community. 


“The market is changing and we are proud to lead the way in innovating how we do business at Boardwalk. We understand the need to evolve for the next generations, for the milennials in particular, and we also want to see our company to grow and flourish. We are keeping up with the trends and at the same time reinventing our way of approach for our consumers’ satisfaction,” says Mr. Bradwell Madera of Boardwalk.

Edwin Castillo Boardwalk's Business Development Group Manager for Online Sales
Edwin Castillo Boardwalk’s Business Development Group Manager for Online Sales

The groundbreaking app aims to hasten customer transactions and address hyper convenience. It includes e-catalog, PO coupon, multiple carts, order status and chat function among many other cool features. 

“It’s the first of its kind in the country, And we’re proud to say that we didn’t copy nor pattern this concept from other countries. It’s made by Filipinos for fellow Filipinos,” shares Edwin Castillo Boardwalk’s Manager for Online Sales.

“We want to support our Personal Shoppers as our customers become more tech savvy. With Boardwalk Shop on the Go app, our personal shoppers can sell, transact and even monitor the orders at the click of a button,” added Castillo.

Snappmile gives personal shoppers an opportunity to get additional income where personal shoppers can earn from collection or delivery of products showcased online. 


In line with this, Boardwalk also has an exciting rewards program called Boardwalk Biz Club exclusively intended to target the online community. 

Boardwalk is a fashion and lifestyle company that has been in the Philippines for over 25 years. It has a stellar roster of endorsers such as Alden Richards, Kris Aquino, Ai Ai Delas Alas and Janine Guttierez, among many others. It boasts of over one million personal shoppers nationwide, with overseas operations in Hong Kong. 

For further inquiries on the new applications and on Boardwalk products, log on to their Official Facebook account. 



Vance Madrid

Freelance writer, lifestyle blogger, social media manager, events coordinator, scriptwriter, film buff, wanderlust and certified foodie. Zealous for a keyboard and new experiences, I wish to live and learn through my writing.