Big Smile Bread Station celebrates “Isang Taong Sarap, Isang Taong Ngiti”

Big Smile Bread Station, Gardenia’s community bakery business, celebrates its first year of bringing bigger smiles to Filipino families. With a theme “Isang Taong Sarap, Isang Taong Ngiti”, its first year highlights the value of accommodating, friendly service, wide variety of good quality, delicious and innovative bakery product offerings to the satisfaction it brings to its valued consumers.


Mr Bien Topacio, Gardenia’s Business Development Manager and head of the Big Smile Bread Station operations reveals the secrets of the bread station’s first successful year.

Big Smile Favorites Big Smile Happy Filling

“A mix of innovative, wide array of product offerings, warm and friendly service, clean and brightly-lit stores supported by aggressive marketing efforts, and continuous store expansions are the key ingredients of Big Smile Bread Station’s success on its first anniversary”, Topacio said.

Big Smile Bread Station has been continually innovating its products and opening more stores to support the growing bread market demand in the country today.

Better quality products at Big Smile Bread Station

The bread station has a variety of Filipino bread favourites classified into four categories — Big Smile Favorites, Say Cheese, Happy Filling and Ulam-napay.

Big Smile favourites are all-time classic choices served fresh every day like Pandesal, Kababayan, Ensaymada (plain), Chiffon (sliced cake), Mamon, and Crinkles to name a few.

Say Cheese, on the other hand, are breads that are cheese-filled like Cheese Ensaymamon, Cheese Roll, and Cheese Bread. While cheese-flavoured bread lovers can enjoy Big Smile Say Cheese breads, Happy Filling bread will satisfy cravings for breads loaded with chocolate, coconut shred, etc. These are the likes of Chocolate Bread, Inipit, Pandecoco and Spanish Bread.


And, you can never go wrong with the bread station’s original Ulam-napay, a bun filled with your favourite Filipino dish like beef caldereta, chicken adobo, pork BBQ, pork asado and sisig. This is perfect for Filipinos’ fast-paced mornings and relaxing afternoons – whatever time of the day, you can enjoy your favourite ulam with Big Smile Bread Station’s Ulam-napay.

These products are baked daily in a sanitized and pest-free central production facility utilizing Gardenia’s advanced technology and baking expertise to assure consumers of better and consistent quality breads at affordable prices.

All are delivered to stores fresh daily using Gardenia’s logistics capability and large fleet of trucks. Products are also sold hot-from-the oven at the point of sale as per request of consumers.

Big Smile service only at Big Smile Bread Station

 Apart from its wide array of product offerings, Big Smile aims to deliver a whole new customer experience.

The stores are clean, brightly lit and painted with vibrant colors thereby enhancing the store’s ambiance.

Customers are greeted with a big smile and a happy, caring and friendly service upon entering.

Big Smile products are reasonably priced because customers deserve to receive breads that are both delicious and affordable. This serves as proof of Big Smile’s commitment to provide consistent quality, delectable and affordable products to consumers.

Big Smile Bread Station opens for franchise

As the business plans to expand with 1,000 branches in the next few years, Big Smile Bread Station is now open for franchise. Initial franchise fee starts from around P350,000. There are three business models available – full store, kiosk and cart. Each will be inclusive of Big Smile innovative products, support and services.

Big Smile Say Cheese

Currently Big Smile Bread Station has stores strategically located in Pasig, Laguna, Taguig, Makati, Rizal, Batangas, Muntinlupa and Cavite areas.

For more information and inquiries about the business franchise, kindly contact 0998-997-5637 / 0998-843-9894 or (049) 889-8890 loc. 244 or email

Big Smile Anniversary In-store Promos and Prizes

 As a way of showing appreciation to its valued customers, Big Smile Bread Station has something for you! Promos and several prizes await you. Drop by the Big Smile stores nearest you and get a chance to win limited souvenir items and delicious breads from their anniversary promo!

Visit Big Smile Facebook page at and website at to know more about latest promos and updates.

So, in the next coming years, Big Smile Bread Station will continue to expand and provide every Filipino family with an undying big smile service!

Kathy Kenny


Digital marketer. Events host. Content writer. Pursuer of dreams. Music, movie, and book lover. Collector of snowglobes, ref magnets, pens, mugs, Care Bears, notebooks, and makeup. Wanderlust. Sapiosexual. Yawyan Advocate.