2018 Goals of Spotify

2017 has been extremely good to Spotify. More people have associated streaming music with Spotify and when there is a new song, most people would immediately head to Spotify to see if it’s already there so they can start listening already as with the case of Taylor Swift’s new album and Ed Sheeran’s Perfect.

As 2017 slowly comes to an end, it’s time to start thinking about your 2018 goals—and Spotify is right here to help you with that!

Spotify is wrapping up 2017 with the 2018 Goals marketing campaign. This year-end campaign will feature various localized messages from Spotify, based on listening data and local cultural themes relevant to 2017.

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2018 Goals you’ll find scattered all around Metro Manila

  • Get as much attention as the guy who got over 450 million streams of a song called “Attention.”
  • Make great music part of your DNA—like the BTS fans who streamed “DNA” more than 3,271,557 times in 2017.
  • Maging maaga. Sa school. Sa work. Atbp. Gaya ng Christmas songs ni Jose Mari Chan—na ini-stream ng mga excited na fans noong September 2017.

2018 Goals features over 70 artists from all around the world—in 18 markets globally and across various channels including OOH, digital, and social media. Watch out for these messages in spots like SM Mega Fashion Hall, along EDSA, and LRT stations.

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If you do find it, feel free to take a snap and tag us @psstphofficial and we’ll retweet you! Spotify is one of the apps that unites people because music is the language that everyone understands and we here at PSST always aims to unite people.


What better way to end the year than by remembering what made it an exciting one and Spotify definitely did their part in making it all the more exciting by bringing in the best artists and the oldest songs to give music not just for the millenials but for anyone who wants to listen to music.

Kathy Kenny


Digital marketer. Events host. Content writer. Pursuer of dreams. Music, movie, and book lover. Collector of snowglobes, ref magnets, pens, mugs, Care Bears, notebooks, and makeup. Wanderlust. Sapiosexual. Yawyan Advocate.