Over 2 Million Reached by Doraemon I’m Your Hero Campaign at SM Supermalls

Doraemon, the iconic robotic cat from the future made popular in comics and anime, intensifies its I’m Your Hero campaign. Through a series of school and mall tours called School Adventure and ROADventure happening now until November 2017. Ever since its kick-off event at the SM City North EDSA – The Block last August 7 to 13, 2017. Almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone. The Mall Tour went to SM City Manila, SM San Mateo, SM City Taytay and SM City Sta. Mesa.

Doraemon ROADventure Everyday Is Playday

Doraemon’s story is about helping and supporting his friend, Nobita. Aiding him through life’s challenges, utilizing techniques and gadgets that it brought from the future. This is essentially the same message it imparts to the public today: that kindness, concern, generosity, as well as respect for others are heroic qualities that help make the world a better place.

Doraemon ROADventure 2

Animation International Philippines and SM Supermalls

Animation International (Philippines), local licensing agent of Doraemon, and SM Supermalls, look forward to the continuation of the tour. Knowing how the fun-filled shows, games, and meet-and-greet sessions with Doraemon and Nobita will be met by its audience with great gladness and joy. The ROADventure is also supporting SM Supermalls’ #EverydayIsPlayDay and #SMKidsMonth2017.

Doraemon ROADventure

Currently, The Doraemon I’m Your Hero ROADventure mall tour is at SM Bicutan. Kids and kids at heart can take selfies in front of the biggest Doraemon inflatable! They can also be magically transported to Nobita’s room through the Dokodemo door. If they post their photo on Facebook and add the hashtags #Doraemon, #ImYourHero, and #Roadventure, they may also get freebies! In addition, participants can come to meet and greet our favorite cat-type robot from the future!

For more information about Doraemon’s I’m Your Hero campaign and tour schedules, please visit Doraemon’s official Facebook page: DoraemonPH, as well as AnimationInternationalPH and on Instagram: @Doraemon.PH

Alg Asuncion

Hi! My name is Alg (rhymes with Aldge -- yes I invented that word!) An artist and designer by day, musician by night. Co-founder of Creato. I love coffee, alcohol, music, food, animals, travelling, and taking loads of photos. I also do some hosting on the side!